Authority isn’t built by accident. At Published, we build structured authority systems for property, real estate, finance and wealth brands. Some clients need momentum. Some need consistency. Some need owned assets that compound over time. Our products are designed to work independently or together, positioning brands and their leaders as frequently cited, recognised and trusted voices in their industry. We develop proprietary data studies, research assets and digital resources engineered to generate media interest and position your brand as a credible industry source. Every campaign produces assets you keep. Data studies, whitepapers, infographics and reports your brand can distribute across your website, socials and marketing channels. One campaign creates visibility. Repeated campaigns build recognition. Each placement reinforces the last, strengthening your authority with both media and AI engines over time. As authority compounds, momentum builds faster. Journalists return to sources they recognise. AI engines favour brands they see cited repeatedly. Visibility that once took months starts happening in weeks. $3500+gst – One Time Guaranteed media placements. Our flagship Digital PR campaign secures five guaranteed placements across national or industry publishers. Using data-led stories and expert positioning, we build the type of media presence that increases brand recognition and AI surface likelihood. No retainers. No long-term contracts. Campaign-based. $15,000+gst – Recurring 3 Months Always in the media. Never invisible. An ongoing authority program designed for brands that want consistent visibility. Includes quarterly campaigns, reactive PR, journalist Q&A monitoring and expert commentary positioning, ensuring your spokesperson becomes a recognised industry voice. Authority compounds when visibility is consistent. $2500+gst – One Time Build owned authority infrastructure. We design digital assets, interactive dashboards, data studies, infographics and whitepapers, that live on your website and naturally attract backlinks over time. Media placements create fame. $1500+gst – One Time Broadcast brand activity at scale. For product launches, funding announcements, mergers, awards and company milestones. Distributed across national, regional or niche networks to increase citation breadth and recency signals. AI engines assess activity as well as authority. Most brands know they need to be more visible. Few know exactly where to start. That’s what the first conversation is for. We’ll help you understand where your authority gaps are and map out how to make your brand and your spokesperson famous, in traditional search, in AI engines, and in the media that shapes your industry. Authority is strategic. Let’s build it properly. Our Products.
Authority Isn’t Built by Accident.
It’s engineered. Our Authority Framework
BUILD
COMPOUND
OWN
ACCELERATE
The Fame Campaign
The Authority Engine
Link Magnet (Digital Assets)
Owned assets create permanence. Amplify (Press Release Distribution)
Not Sure Where to Start?
