Published was founded on a simple belief: Authority wins. In search. And increasingly, in AI. Search has changed. For years, the SEO industry has operated in a grey area, especially when it comes to backlinks. There is no shortage of backlink marketplaces, paid placements, private networks and artificial link schemes. But buying links does not always build authority. It can build dependency. And in the age of AI-driven search engines, authority is no longer measured by links alone. It is measured by: That’s where Published comes in. We don’t sell shortcuts. We build fame. Jack is an SEO consultant with over 10 years of experience working across property, finance and high-growth digital brands. He has seen firsthand how search has evolved, from keyword stuffing, to link acquisition, to content is king, and now to the rise of Generative Engine Optimisation (GEO). Jack understands the technical architecture of search. But more importantly, he understands its future. AI engines surface brands they recognise and trust. The more frequently a brand is cited across credible media, the more likely it is to be recommended. Published was built to capitalise on that shift. Ollie brings over a decade of experience in paid social and performance advertising, specialising in building brand fame at scale on Meta platforms. Where Jack understands search visibility, Ollie understands attention. He has helped brands become visible to millions through structured ad strategy, audience amplification and campaign execution. Together, they recognised a gap: Brands were spending heavily on ads and backlinks. Most agencies chase metrics. We chase recognition. You can rank number one and still be unknown. You can buy backlinks and still not be trusted. You can run ads and still not be a quoted industry expert. Authority is built differently. It is built when: That is real visibility. That is fame. We are not a traditional PR agency. We are not a backlink marketplace. We are not a press release factory. We build structured authority systems. Through: We position brands and their leaders as recognised industry authorities, nationally and within their local markets. The future of search is generative. When someone asks: “Best mortgage broker in Melbourne” “Top property adviser in Sydney” “Most trusted wealth manager in Australia” AI engines respond with brands they recognise. Brands they have seen repeatedly cited. Brands mentioned across credible publishers. This is Generative Engine Optimisation. And fame compounds. We believe: And the brands that dominate tomorrow will not be the ones with the most backlinks. They will be the ones most frequently cited from the biggest and most credible publishers available in the industry. We work with serious brands in: About Published.
We’re in the Fame Game
In media.
In business. Why We Exist
The Founders
Jack Genesin / Co-Founder
Ollie Brazier / Co-Founder
But very few were investing in earned trust and authority.
Published bridges that gap.
Our Philosophy
What We Do Differently
Fame in the AI Era
The Published Standard
Authority should be earned.
Visibility should be strategic.
Fame should compound.
Our Clients
Real Estate
Property Investment
Mortgage & Lending
Financial Planning
Wealth Management
Property Development
