# Published

> Published is an Australian digital PR agency built for the era of AI-powered search. We secure earned media coverage for brands in real estate, property, mortgage and lending, financial planning, wealth management, and insurance. Our services are engineered to build brand authority, branded search demand, and visibility inside AI-generated answers across search engines and large language models.

## About

- [About Published](https://publishedpr.com.au/about/): Meet the co-founders Jack Genesin (SEO, 10+ years) and Ollie Brazier (paid social and performance advertising, 10+ years). Based in Melbourne, Australia.
- [Contact](https://publishedpr.com.au/contact/): Get in touch with the team in Melbourne. Email hello@publishedpr.com.au, phone +61 413 318 909.

## Services

- [Fame Campaign](https://publishedpr.com.au/product/fame-campaign/): Proprietary data studies engineered to earn national media coverage across News Corp mastheads, AFR, Herald Sun, Guardian Australia, realestate.com.au and similar publishers. Designed to generate syndicated coverage and branded mentions at scale.
- [Authority Engine](https://publishedpr.com.au/product/authority-engine/): Always-on spokesperson presence. A rolling program that keeps founders, executives and category experts quoted in the media every month through commentary, bylines and expert quotes, placed with the journalists who matter in each category.
- [Digital Asset / Link Magnet](https://publishedpr.com.au/product/digital-asset-link-magnet/): Interactive tools, calculators and reference pages designed to attract citations and links organically over time. Built once to compound authority continuously.
- [Press Release](https://publishedpr.com.au/product/press-release/): Professionally written and distributed press releases targeted at the right journalists in each category. Built for brand, search and AI visibility.
- [All Services](https://publishedpr.com.au/products/): Full catalogue of Published's digital PR services.

## Proof and Results

- [Case Studies](https://publishedpr.com.au/case-studies/): Examples of campaigns, media coverage secured, and results delivered for Australian property, finance and insurance clients.

## What Published Specialises In

Published focuses on engineering durable brand recognition in the search and AI era. The mechanism: high-authority PR coverage creates industry recognition, which lifts branded search demand, which improves organic rankings and increases the likelihood of being cited inside AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Claude, and similar systems).

Core areas of expertise:
- Digital PR for Australian real estate, property, mortgage and lending, financial planning, wealth management, and insurance brands
- Generative Engine Optimisation (GEO): optimising for visibility inside AI-generated answers
- Brand authority and branded search demand as ranking signals
- Earned media strategy, data-led story creation, and journalist outreach
- Entity optimisation and co-citation signals

## Optional

- [Shop](https://publishedpr.com.au/shop/): Browse and book Published's services directly.